Build a Better Go-to-Market Strategy
The United State of Brand Design Framework™ was developed to help business leaders build go-to-market strategies that increase revenue in the short term, and increase profit in the long-term. What’s the trick? Aligning your product, marketing, and sales strategies. Here are the steps:
Understand the Audience.
Navigate the Market.
Innovate.
Train the Team.
Execute the Strategy.
Dedicate the Time.
This is what product, marketing, and sales alignment looks like.
Ready to begin? Let’s:
1. Understand the Audience
In order to create and communicate value, we need to know what your audience cares about. Here, we do the research necessary to learn what their experience is, what their goals are, what their pains are, and what obstacles they need to overcome.
2. Navigate the Market
Once we understand what your audience cares about, we can use that knowledge to better position the business with value-driven brand, product, marketing, and sales strategies.
3. Innovate
Having solid strategies allows us to explore ideal solutions. There are three areas to consider for innovation. You can innovate through (1) product and service development, (2) marketing tactics, and (3) sales processes. Once we have considered and conceptualized the ideal for all three, it becomes our standard and guide for the actions we take next.
4. Train the Team
To optimize our investments and efforts, we must multiply leadership. We do that by onboarding the rest of your team. We explain the refined strategies to them and enlist their help in planning for execution.
5. Execute the Strategy
With everyone aligned, we can efficiently and powerfully bring the strategies to life through the development and delivery of value-driven products, services, and experiences.
6. Dedicate the Time
The full benefit of the framework is obtained by committing to it. Give results the time to come. We optimize execution by making incremental refinements, and not getting distracted! Keep your focus and remain on the path. Change only if what your audience values changes.