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Stage 1. Latent Frustration
(You feel the pain but can’t name it)
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"We’re not moving fast or clearly." |
"We’re making campaigns without shared strategy." |
"We're building features without clear positioning." |
"Our story keeps changing and customers are confused." |
Your teams are telling different stories, and no one’s winning. |
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Stage 2. Triggered Awareness
(An inflection point exposes misalignment)
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Growth, a reorg, or a funding round reveals gaps. |
A rebrand or launch highlights internal confusion. |
Features miss market fit or are underused. |
You're consistently not closing deals. |
You’re not broken. You’re out of sync. |
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Stage 3. Seeking Help
(You want strategic clarity and alignment)
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"Our executive team needs support." |
"We need to unify our strategy — not someone that just makes pretty slides." |
"We need clear positioning to inform our roadmap." |
"We need a story we can sell — not just a tagline." |
You need someone that can help facilitate alignment and a unified strategy. |
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Stage 4. Evaluation
(You're comparing options for support)
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"Can this person / agency successfully guide our leadership team?" |
"Will this reduce or increase my workload?" |
"Will this practically help us prioritize and focus?" |
"Will this help us sell more and faster?" |
You need someone with a proven track record and methodology that you can confidently trust. |
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Stage 5. Engagement
(You find the right facilitator for alignment)
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"We’re finally getting aligned." |
"We’re speaking the same language." |
"We’re building with purpose." |
"I can finally pitch with confidence." |
Work through steps 1-4 of the USBD Framework™ |
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Stage 6. Activation
(You begin executing an aligned strategy)
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"Now we can move faster." |
"Our campaigns feel sharper and more strategic." |
"Our messaging aligns with a roadmap." |
"Our sales assets work now." |
Execute your strategy with Christopher Cureton's assistance or handoff ready-to-go guidelines internally. |
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Stage 7. Reflection & Optimization
(You can finally focus on refining instead of always restarting)
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"This changed how we lead." |
"Marketing is finally trusted." |
"We build smarter now." |
"This unified us around a single story." |
Continue going-to-market aligned. |
